Issue No. 16: Saunas and Cold Plunges in Fitness Facilities
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Good Morning! Welcome to this week’s edition of Morning Cowbell. Let’s take a look at the top stories and coolest trends shaping fitness and health.
🏋️ Saunas and Cold Plunges in Fitness Facilities - Gym Owner Perspective: Integrating saunas and cold plunge pools can enhance the member experience, aligning with the growing emphasis on recovery. While these features require a substantial investment and ongoing maintenance, they can yield significant benefits regarding member retention and satisfaction..
IN THIS ISSUE:
1. Is Heat Training the Next Big Thing?
2. Chiropractic Neck Manipulation (Part II)
3. The 3-2-1 Workout Method
4. SmartGoggles: Therabody’s Quest for Total Wellness
5. Push-Pull-Legs Workout Routine
6. 2025 Hottest Trend: Living Longer
7. The Ultimate Gladiator Journey Through Italy
🐄 🐄 🐄 — John, Nolan and Josh
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Is Heat Training the Next Big Thing?
Picture this: you’re mid-run, sweat dripping, and instead of dreading the heat, you’re embracing it. Welcome to the world of heat training — a rising fitness trend where athletes use hot conditions to elevate their performance.
The big picture: Athletes are intentionally exposing themselves to higher temperatures during workouts. By raising their core body temperature, they’re training their bodies to perform better under stress, especially in hot or humid climates. Heat training can improve your body’s ability to regulate temperature, increase sweat efficiency, and even expand blood plasma volume. These adaptations lead to better cardiovascular performance and endurance, making it a favorite technique for competitive athletes gearing up for big events. While the benefits sound great, heat training isn’t all sunshine and rainbows. Without proper hydration, acclimatization, and monitoring, the risks of heat exhaustion, dehydration, and even heatstroke are very real.
The verdict: Heat training is gaining traction among athletes seeking to boost performance, but it requires careful implementation to avoid health risks.
Chiropractic Neck Manipulation (Part II): Chiropractors Weigh In
If you’ve been debating whether to call a chiropractor or stick with your primary care doc, this might make the decision a bit easier — or at least give you something to think about next time your back acts up.
The big picture: The Chiropractic Advantage: This review highlights that patients who initiate care with chiropractors often incur lower total healthcare costs for managing neck and spine-related musculoskeletal pain compared to those who go the traditional medical route. Savings come from fewer diagnostic tests, lower reliance on specialists, and streamlined care pathways. Fewer Costly Interventions: Chiropractic-first care tends to reduce the need for downstream expenses like opioid prescriptions, invasive surgeries, and emergency room visits. This not only saves money but also aligns with safer, less invasive treatment preferences in modern healthcare.
The verdict: Choosing chiropractic care as your first step in managing spine-related pain might just be the win-win solution you’ve been searching for: less strain on your body and your budget.
The 3-2-1 Workout Method: Your Key to Strength, Flexibility, and Cardio Success
Are you tired of hopping on the latest fitness trends only to abandon them faster than you quit your New Year's resolutions? Enter the 3-2-1 workout method, a TikTok-inspired fitness routine that promises to bring order and balance to your workout chaos.
The big picture: The 3-2-1 method revolves around three strength-training workouts, two Pilates sessions, and one cardio or conditioning session per week. It’s designed to give your week a rhythm while targeting all major fitness components—strength, flexibility, and endurance. Fitness experts highlight how this method avoids monotony and addresses multiple fitness goals. Strength sessions help with muscle building and overall functionality, Pilates improves core stability and flexibility, and cardio amps up your heart health and stamina. By combining variety with a clear structure, the 3-2-1 method reduces the risk of plateaus and overtraining. It's beginner-friendly yet adaptable for fitness enthusiasts, making it a favorite among trainers for its versatility and practicality.
The verdict: The 3-2-1 workout method is a smart, balanced approach to fitness that combines strength, flexibility, and cardio into one manageable weekly plan.
My go to holiday drink!
How many magical creams and trendy serums have we wasted money on, only to be left with half-used jars? When skincare products don’t deliver, the answer lies within. True skin health starts at the cellular level, with deep hydration,elasticity, and a strong barrier. Enter Pique’s Radiant Skin Duo—a simple ritual of Sun Goddess Matcha and B·T Fountain electrolytes. Packed with antioxidants, ceramides, chlorophyll, and hyaluronic acid, it nourishes skin from within for a lasting glow! For a limited time get 20% off on Pique’s best sellers!
Photo: Therabody
SmartGoggles: Therabody’s Quest for Total Wellness
Therabody aren’t stopping at muscle massages. They’re on a quest to transform how we think about wellness, one fancy gadget at a time.
The big picture: Therabody, the creators of the Theragun, were born from necessity when founder Dr. Jason Wersland sought relief for his chronic pain after a motorcycle accident. Starting in 2007, this company took percussive therapy mainstream, turning a professional-grade tool into a sleek device for athletes and everyday users alike. With innovations like SmartGoggles —designed to reduce eye strain, headaches, and stress — Therabody is expanding its repertoire. Its new products combine therapeutic technologies like compression, heat, and even sound therapy to soothe your body and mind. A dedicated R&D team drives Therabody’s mission to offer drug-free solutions for pain management. By blending science with wellness, they’re creating tools that don’t just address physical pain but aim to enhance overall well-being.
The verdict: Therabody is more than a massage brand; it’s a wellness pioneer crafting tech-driven solutions to keep you feeling your best from head to toe.
Push-Pull-Legs Workout Routine
Feel like your workouts are a haphazard mix of moves that leave you wondering, "Did I even do anything useful?" Enter the Push-Pull-Legs (PPL) routine, a no-nonsense training plan that’s as practical as it is effective.
The big picture: The PPL routine divides workouts into three categories: pushing exercises (like bench presses), pulling exercises (such as rows), and leg-focused movements (think squats), promoting comprehensive muscle development. By targeting specific muscle groups on different days, PPL allows for adequate rest and recovery, reducing the risk of overtraining and injury. Whether you're aiming for three workouts a week or doubling up for six, the PPL structure adapts to your schedule, making it easier to maintain consistency and progress.
The verdict: The Push-Pull-Legs routine offers a balanced, efficient, and adaptable approach to strength training, making it a solid choice for those seeking comprehensive muscle development without overcomplication.
2025 Hottest Trend: Living Longer
2025 is rolling in with a whole new vibe — longevity. This isn't just about looking youthful; it's about living longer, healthier, and feeling fabulous while you’re at it.
The big picture: Consumers are stepping away from temporary beauty fixes and diving into long-term wellness strategies. It’s not just about instant gratification; people want health solutions that pay dividends in their 50s, 60s, and beyond. From nutrient-packed diets to science-backed skincare, the focus is shifting to strategies that protect and enhance future vitality. Digital health tools are booming, with wearables, fitness trackers, and AI-powered health apps becoming mainstream. Supplements are taking center stage, particularly NAD+, a compound known for its potential in repairing cells and boosting energy. From skin rejuvenation to overall wellness, these pills and powders are promising a lot more than just clear skin — they’re offering a shot at slowing down the aging process.
The verdict: In 2025, beauty isn't skin-deep — it’s about harnessing the power of science, tech, and smart choices to live a longer, healthier, and more radiant life.
The Ultimate Gladiator Journey Through Italy
This gladiator-inspired trip through Italy is anything but your average vacation. Think training with real gladiator techniques, roaming the majestic ruins of iconic Roman landmarks, and feeling like Russell Crowe
The big picture: Get hands-on training from experts in the shadow of the mighty Colosseum. You’ll wield swords, learn combat stances, and don authentic gladiator gear as you immerse yourself in the world of ancient warriors. This isn’t just sightseeing — it’s an interactive journey. From walking in the footsteps of gladiators to participating in workshops that show you how these warriors lived and fought, you’ll leave feeling like an honorary Roman citizen.
The verdict: This gladiator-inspired itinerary offers a unique blend of physical engagement and historical exploration, making it an ideal adventure for history enthusiasts and thrill-seekers alike.
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